beyond jung: how to optimize archetypes in branding

GO ONLINE and you'll see dozens

of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

light side / shadow side 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

 From Carl Jung's personal journal, taken from the Red Book.

From Carl Jung's personal journal, taken from the Red Book.

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc.