beyond jung: how to optimize archetypes in branding

GO ONLINE and you'll see dozens

of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

light side / shadow side 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

 From Carl Jung's personal journal, taken from the Red Book.

From Carl Jung's personal journal, taken from the Red Book.

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

go online and you'll see dozens of archetype cards. the cliff notes "motto, core desire, etc." everyone has access to the same information, but how to use? what's the deeper understanding of archetype? enneagram, types, etc. 

 

If Rilke Were A Strategist...

You've probably come across these eminent lines taken from Rainer Maria Rilke's Letters to A Young Poet... 

I would like to beg you dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don’t search for the answers, which could not be given to you now, because you would not be able to live them. And the point is to live everything. Live the questions now. Perhaps then, someday far in the future, you will gradually, without even noticing it, live your way into the answer.
— Rainer Maria Rilke, 1903

Sage counsel. live the questions: uncertainty, vulnerability & trust in serving clients